A Facebook pixel is a code that is embedded in websites that allows Facebook to track the Facebook user behavior with your site. This means that the Facebook pixel is really an analytics tool tracks site visitors. This data allows you to re-target those users with Facebook ads in the future, as well as see what they're doing on your site when they return.
That's a huge and exceptionally valuable benefits. Plus Facebook pixel is actually free to use. So when you connect your site with Facebook via the Facebook pixel, you get all that analytics which can actually help you re-target those users with specific ads.
On Facebook, you can use Facebook pixel to create custom audiences for running specific ad campaigns or boosting posts and events. This would show the Ads to the audience that has visited your website.
How to enable Facebook Pixel on your Knorish site:
Generating Facebook Pixel Tracking ID
Once you login to Facebook, simply search for Ads Manager in the search bar and click enter. Once you access Ads Manager for your business page, to access your Facebook Pixel ID, click on Pixels as shown below.
Once you click on Pixels, on the next page, click on create a pixel.
On the popup window, enter the name of the pixel and the website URL which in this case would be your Knorish Site and then click create.
The Pixel ID that is generated can be used to link your knorish site and Facebook account together. Simply copy paste the Pixel ID, head over to your knorish account and access the publisher dashboard. Under settings, click on integrations.
Under Integrations, Access Facebook Pixel Integration and copy paste the Pixel ID. Do ensure to only copy paste the numerical part of the code.
'Success' popup window will confirm the connection of the same. With this integration, your Facebook Ads Manager will be able to track the performance of your ads and traffic to your site from your ads as well.